SUSTAINABILITY STRATEGY
Keepmoat adopted a new Sustainability Strategy in March 2026 under three simple pillars, with missions aiming to weave sustainability more deeply into our day-to-day operations
SUSTAINABLE PLACES
We believe in creating places that are great to live in and around, respect nature, and support sustainable, low carbon living.
Missions:
- All place design assessed against Building for a Healthy Life
- Progress our knowledge of low carbon living through pilots and initiatives
- Embrace nature in the way we secure, plan and deliver developments
- Encourage customers to live sustainably
Progress
Sustainable Places
Building for a Healthy Life principles are integrated into our design guide. Internal design review process for new layouts by our Group Chartered Architect.
Gedling Green development saw first UK homes designed to the anticipated Future Homes Standard for open market sale, with Birmingham City University as a research partner.
Signatory to the Homes for Nature Pledge.
Video on using Future Homes Standard Technologies aimed at customers and private-rented customers of our homes.
SUSTAINABLE PRODUCTION
We believe in producing our homes in ways that minimise fuel use, carbon and waste in the construction process, keeping on track of the journey to net zero.
Missions:
- Reduce site-based carbon emissions 5% each year from FY25
- Reduce construction waste to 4.25 tonnes per home
- Understand and minimise the embodied carbon in the way we build
Progress
Sustainable Production
Commenced rollout of HVO, a low carbon biofuel, for telehandlers and new generators in FY26 with an intended impact of over 1,000 tonnes carbon saved per year. Introduced a new generator specification to include solar PV, energy management and batteries for up to a 77% fuel saving compared to a diesel-only set up - 65% compared to our previous battery assisted specification.
Joined Pallet LOOP in FY26 – a pallet collection system based on re-use and circular economy principles. Waste performance driven through regional league tables.
Calculated the upfront and whole life embodied carbon of our Harland housetype, contributing to the development of the Future Homes Hub embodied carbon tool. Adopted a hybrid approach to calculating scope 3 purchased goods and services emissions for our FY25 report.
SUSTAINABLE BUSINESS
We believe in practicing sustainability across all aspects of the business—providing opportunities for people of all ages and backgrounds to work in homebuilding, ensuring everyone benefits from our activities by having a strong social impact, and championing a sustainable working environment.
Missions:
- 10% of employees as trainees, graduates and apprentices
- Develop a more cohesive social value proposition underpinning our partnership model
- Improve the sustainability of our offices
- Promote a low carbon company car fleet by 2030
Progress
Sustainable Business
Promoted T-Level placements across our business, with several now in the business undertaking real work experience as part of this post-GCSE qualification.
Company car fleet 95% electric and hybrid as at April 2026.
